The product life cycle of products or services is shortening due to increased competition and faster time-to-market, forcing organizations to shorten their time-to-market.

Our guide in this challenging behaviour is our innovation management process, a combination of effective strategy and implementation.

Innovation management is not reduced to R&D; It includes employees or stakeholders at all levels who contribute creatively to an organization’s product or service development and marketing. Creativity is the foundation of innovation management; The end goal is the most effective change possible in services or business processes.

As innovation managers under the umbrella of GP Holding, our primary priority is to meet the market’s needs and reduce development time without sacrificing quality.