How can we build a more equitable and resilient society while simultaneously developing disruptive innovation? The answer is R&D.

R&D teams and management are the key players in shaping responsible transformation because they develop the innovation process from A to Z.

If we want to see sustainable development technologies adopted faster in the real world, we must consider the human factor as we incorporate innovation into our designs from day one. While trying to prioritize other principles such as design thinking, user experience, simplicity, and efficiency, we need to ensure that traditional practices aren’t excluded.

Developing a human-oriented research and development culture is the most effective way for businesses to succeed in this new environment.